
Insecure’s “Hella Blows” Examines the Problem with Having Hella Expectations
I recently learned (in a grief counseling session, no less) about this boring concept in market research called expectation confirmation theory. It proposes that the interplay between a consumer’s assumptions about a potential purchase (their expectations) and their perception of … Continue reading Insecure’s “Hella Blows” Examines the Problem with Having Hella Expectations